Creative Advertisements
I’ve designed dozens of digital and print advertisement campaigns in tandem with copywriters and cross-functional teams of creatives. These point of sale advertisements appeared in store and in Hy-Vee’s magazine, Seasons.
Basket & Bushel Brand Guidelines
I architected the creation of a comprehensive 40-page brand guidelines system for Topco and its member grocery stores. My focus was on transforming complex brand elements, including the logo, packaging strategy, and marketing goals, into a highly organized, templated framework. This single source of truth ensures consistent, scalable execution across a diverse retail landscape.
Photoshoot Direction
This fresh produce campaign serves as a showcase of my ability to lead and execute comprehensive photoshoot direction. Following the shoot, I ensured a cohesive brand experiences by adapting approved designs into a wide range of print and digital sizes and formats without compromising visual standards.
Dollar Fresh Website
I utilized Figma to spearhead the desktop, tablet and mobile designs for Dollar Fresh Market.
Whole Lotta Good
I designed the visual identity of the box for the ship-to-home brand, Whole Lotta Good. To bring the box to life,
I directed a product photoshoot that showcased the box in its final form, focusing on the products and natural lighting, which highlighted the brand’s wholesome feel.
