Social Rebrand
I directed a team of junior designers during a pivotal company rebrand, establishing a thorough framework of design systems and templates to ensure cross-platform consistency and streamline production workflows.
2019-2025
Now
Whole Lotta Good Box
I designed an out-of-the-box design for Whole Lotta Good, a Hy-Vee brand. I also helped facilitate the production of the box and troubleshoot issues with the dieline.
National Brand Collaborations
While working at Meyocks, we collaborated with multiple national brands.
The invitation design was for the Hallmark Channel Countdown to Christmas. The goal was to invite consumers to dine on the client’s food brands while watching their favorite Christmas movies on the Hallmark Channel.
For Dreamworks’ Gabby’s Dollhouse, I designed activity sheets for kids using branded photography and characters.
Creative Advertisements
While at Meyocks, I’ve gained experience designing digital and print advertisement campaigns in tandem with copywriters.
Dollar Fresh
I utilized Figma to spearhead the web and email designs for Dollar Fresh Market.
Deli Packaging Concept
I designed the Slice & Stack logo and package design concept for a Hy-Vee delicatessen brand. The competitor for this brand was Boar’s Head. While working at Meyocks, I designed hundreds of packaging concepts which were created based on customer data and competitors.
Created with cross-functional teams at Meyocks.
Photoshoot Direction
This fresh produce campaign showcases my photoshoot direction capabilities.
Created with cross-functional teams at Meyocks.