Tuna Branding
My redesign of the private label tuna line focused on transforming the package into an appetizing, shelf-ready brand experience. I implemented a minimalist architectural framework that highlights key product information. By harmonizing coastal inspired palettes with an elevated photography style, I created a visual narrative that feels fresh, premium, and perfectly aligned with the needs of consumers.
Initial Approved Design
The design utilizes a clean marble background, a soft watercolor wave pattern, a fish illustration, eye-catching colors and vibrant product photography.
Art Direction
I served as the Art Director for the product photography, overseeing the shoot from concept to execution. Post-production, I curated the photos and provided detailed markups to ensure each image met the brand standards before being added to the final packaging.
