Agency Rebrand
I translated our new visual identity into a set of comprehensive design systems, providing the agency with the tools needed for a consistent and scalable brand rollout.
The problem: The agency’s brand felt dated and no longer communicated the sophisticated, data-driven results consistently delivered to clients.
The solution: A visual and strategic overhaul that aligned the external identity with the internal expertise and future goals.
Moodboard
This moodboard establishes the goal of the new brand identity. The industrial weight of Bebas Neue contrasts the curves of Roca, which grounds the brand in strength and empathy. The photography style reinforces the brand using dramatic purple lighting to visually merge data-driven precision with human connection.
Color Palette
The palette features a bold and eclectic mix of deep jewel tones, balanced by high energy accents which to creates a vibrant and modern brand identity.
Branded Icons
The iconography has a duotone style with rounded line work and offset shading, using the brand's purple and magenta tones to create a modern and approachable aesthetic.
Social Media + Website
I supported the expansion of the new identity across social media and the website by helping develop the templates and layout systems that ensured a consistent brand experience. My contribution focused on refining the digital frameworks to streamline our internal workflows and maintain visual impact across every touchpoint.
